Our 2024 public program saw Darling Harbour come alive with excitement. Over 7 days and nights, the heart of Sydney was transformed into a hub of creativity as it played host to world-class activations from leading brands, as well as inspiring talks, tech demos, live music, meet & greets, esports competitions, and more.
In 2024, Tumbalong Park served SXSW Sydney’s free events hub, with even more crowd-pleasing experiences that took place all around Darling Harbour.
Badgeholders, wristband-holders and the public were invited to discover new ideas, innovations and artists, while experiencing a taste of SXSW Sydney’s core pillars: Tech & Innovation, Games, Music and Screen.
Visit CommBank House at SXSW Sydney 2024! Test your scams and fraud knowledge through interactive challenges and learn how to stay ahead in the digital age. More importantly, discover how to be CommBank Safe. Don’t miss this essential experience!
Immerse yourself in an exciting, surprise-filled experience at the ICC Sydney forecourt, where cutting-edge tech and interactive elements await. Explore the exclusive features of the Zeekr X, built on Sustainable Experience Architecture (SEA), offering a perfect blend of luxury design, premium tech, and exceptional performance. Step inside the Z-Box to discover how you can win exclusive Zeekr prizes in this one-of-a-kind environment designed to engage and delight.
Experience a drive beyond limits at the Zeekr cityscape track, a custom-designed driving experience showcasing the cutting-edge innovation of the Zeekr X Luxury Urban Cross SUV. Overlooking the stunning Sydney skyline on the ICC Sydney Event Deck, you'll be chauffeured by a qualified driver as you feel the electric power and premium tech innovation firsthand. Visit us at the Event Deck to discover the future of driving with the highly anticipated Zeekr X.
Experience world-class hospitality with ALL.com at SXSW Sydney 2024! Join us at the Lobby Lounge for sessions, panels, and meet-ups featuring brands like Pullman, Novotel, and Ibis. Start your day right with a complimentary West End cold-pressed juice from Novotel (8-9am) and stay engaged with a full schedule of exciting content. Finish the day with our Happy Hour (4:30-6pm) and enjoy a drink on us. Check out the daily schedule to explore all that’s happening
Join the iHeart x SXSW Sydney Audio Experience and share your expertise! Whether you're passionate about food, tech, arts, or music, this is your chance to shine. Our team will guide you through the recording process, and your podcast will be uploaded and featured on the iHeart Podcast app. Don't miss out on this opportunity to get your voice heard!
Destination Defender lands at Tumbalong Park from October 14-20! Discover the Defender collection, explore cutting-edge technology, connectivity, and capability. Chat with one of our ambassadors to book a test drive adventure around Sydney, each with a curated playlist designed to inspire curious minds and adventurous hearts.
Step into the Mind Lobby with IHG Hotels & Resorts and discover a revolutionary way to plan your next holiday. Using innovative eye-tracking technology, this unique experience lets your subconscious guide you to your dream destination. With 19 hotel brands and over 6,000 properties in 100+ countries, IHG has something for every traveller. Explore the world your way and unlock unforgettable experiences with IHG's global loyalty program.
Intuit Mailchimp presents Email is Dead at Tumbalong Park from October 14-20. This immersive experience redefines how we perceive email through a multi-sensory journey. Explore how email impacts our lives—from life-changing messages to futuristic predictions. Dive into the many facets of email, with a predictive email personality machine and expert insights. Visit Email is Dead throughout the week to challenge your views on the role email plays in society, business, and personal connections.
Join Papa Salt at Tumbalong Park on October 19th for The Endless Summer After Party! Be there for the exciting debut of the Papa Salt Paloma, a refreshing new premix can that’s set to make waves. The evening will feature electrifying performances by BALTHVS and Touch Sensitive, offering a unique blend of beats to keep the summer vibes going strong. Don’t miss this incredible fusion of music and innovation at one of Sydney's most iconic locations!
The Suntory Minus 196 EXTREME Vending Machine is back for SXSW Sydney 2024! The epic eye-catching three-story Vending Machine will again be activated at Tumbalong Park during SXSW Sydney. The machine will transport Aussies into the innovative and intensely Japanese world of Minus 196; with entry on the ground floor, guests will pass through a range of extreme experiences as they ascend to the upper deck — all with a Minus 196 can in hand.
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