Pro Pass

Technology & Innovation explores how AI and quantum computing are transforming industries, next to the sophisticated cybersecurity measures defending our digital world. Discover how the latest medical advancements—from personalised precision medicine to drug discovery and biotechnological breakthroughs—are revolutionising healthcare. Be inspired by startup success stories and hear from emerging innovators focussed on solving some of the world's most pressing challenges. The Technology & Innovation programming will include a range of panel formats, mentor sessions, workshops and the SXSW Sydney Hackathon brainstorm.

Leadership, Education & Employment programming examines the evolving nature of work, education, and commerce in a tech-driven global economy. Industry professionals explore societal expectations, remote collaboration, and technological advancements shaping workplaces and communities. Key topics include future skills, EduTech, personalised learning, student experience, recruitment, workplace training, and the role of emerging technologies, as well as the challenges and innovations impacting the financial industries, offering insights into navigating the complexities of a rapidly changing world.

Culture, Society & Lifestyle programming explores how our collective experiences shape communities and individual well-being. Discussions cover the industries defining our lifestyles—fashion, food, and travel—the trends, technologies, and sustainable practices. Hear insights from chefs, growers, and innovators, alongside emerging travel experiences and business models redefining our world. Discover the work of designers, architects, artists and creatives, highlighting breakthroughs in technology, as well as the icons and innovators reshaping the global sports and fitness industry.

In Advertising & Content, discover the future of advertising, the creator economy, and journalism through programming that explores the intersection and trends driving these industries. Learn how creativity and technology craft impactful brand experiences, engaging consumers across various platforms; strategies for engaging audiences and building communities, including authenticity versus commercialisation; and the challenges facing the media landscape, including trust and misinformation, threats to press freedom, and the evolving intersection of advertising, branding, and technology.

Explores cutting-edge innovations shaping a sustainable and resilient future. From renewable energy, ClimateTech, and strategies for addressing climate change to advancements in transport, infrastructure, and smart cities; electric and autonomous vehicles, aviation breakthroughs, space travel, alternative fuels, and micro-mobility. Gain insights into transformative technologies, including nanotech, life extension research, and interplanetary habitation. This programming offers a glimpse into possible futures, showcasing the scientific and technological breakthroughs redefining how we live, move, and build a more sustainable world.

Explore the creative, commercial and technical disciplines driving the music, screen, and games industries, and how technology and innovation shape content creation, distribution, and audience engagement. Hear from leading creatives, developers, artists, and industry experts, covering trends in streaming platforms, financing, technology, live performance and events. Gain insights into professional development, career guidance, and the cultural and economic impact of these industries. Sessions run alongside Music, Screen & Games festival events, mixers, and showcases and include high-profile speakers across marketing, communications, technology, and trends.