C Suites Pro Pass

7 days of Conference, Festival and Expo, your way

Want to make the most of SXSW Sydney? A Pro Pass (formerly known as a Badge) is perfect for anyone looking to dive deep into what interests them most. Secure your Pro Pass now for only $695, saving $300 on the final release price.

Pick your primary focus—Tech & Innovation, Music, Games, or Screen—and get the whole Conference plus primary access to your preferred festival’s content, from industry showcases to networking events.

Pro Pass

7-day Conference, Expo + Festivals Experience

$995

$695

+ Booking Fee

5 Days of Conference + Festival and Expo access
Choice of Tech & Innovation, Music, Games or Screen focus
Meetups, Parties, Networking, Mentoring Events

Primary access to chosen focus Festival events
Secondary access to all other Festival events.

Formerly a Tech & Innovation, Music, Games or Screen ‘Badge’.

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Why SXSW Sydney 2025?

SXSW Sydney 2025 brings together global leaders across innovation, technology, culture, and creativity — offering C-suite executives a front-row seat to the ideas shaping the future.

With high-level networking, insights from visionary thinkers, and exposure to emerging trends, it’s a powerful opportunity to spark new strategies and partnerships. Executives can engage with decision-makers from startups to global brands, while gaining cross-industry perspective in an environment built for curiosity and leadership.

In a world of rapid change, SXSW Sydney 2025 delivers the inspiration and intelligence today’s leaders need.

The Top Three Benefits of Attending SXSW Sydney 2025

High-Value Networking

Connect with other senior leaders, founders, investors and changemakers from Australia, the Asia-Pacific region and around the world in curated settings designed for collaboration.

Future-Focused Insights

Gain early insight to trends, technologies and innovations shaping the next decade — across industries like tech, AI, sustainability, media and the creative economy.

Cross-Industry Inspiration

Break out of the industry echo chamber and explore new ideas from creative, cultural and technological domains that can inform smarter, more adaptive leadership.

What Can Your Team Get Out Of SXSW Sydney?

Bringing your wider team to SXSW Sydney is a strategic investment in collective growth. With 1,600+ sessions across tech, innovation, marketing, business and more, the event offers something for every department — from marketing and product to leadership and strategy. It’s a rare chance for teams to engage directly with cutting-edge ideas, discover what’s next in their industries and gain fresh perspectives they can apply immediately to your business.

By attending as a group, teams can split sessions, cover more ground and return with a richer, shared understanding of emerging trends and opportunities. Plus, the connections made — with global innovators, partners and potential collaborators — often extend well beyond the event.

Whether you're looking to spark internal innovation, upskill rising leaders, or align cross-functional teams around future strategy, SXSW Sydney is a high-impact environment to do it.

Recommended Sessions

Skynet in the Boardroom: Is AI Hijacking Your Business Strategy?

What if your company’s next big decision won’t be made by your board—but by an algorithm? This panel pulls back the curtain on how AI is quietly making high-stakes decisions in ways executives don’t fully understand. We will show you what AI-powered strategy looks like in action with a live strategy digital twin showcase—something you won’t see anywhere else at SXSW Sydney! Moderated by Prof. Marek Kowalkiewicz (QUT Business School), this panel features top strategists who have all published in Harvard Business Review and worked directly with AI-driven decision-making: Dr. Graham Kenny (Strategic Factors, HBR Advisory Council), Prof. Ganna Pogrebna (AI & Cyber Futures Institute), and Dr. Roger Moser (SatSure, Macquarie University). Expect provocative questions and mind-blowing use cases. Will AI eliminate boards? Can algorithms really be trusted with billion-dollar decisions? What happens when AI strategy clashes with human intuition? Come see AI strategy in action!

Recommended Sessions

Future-Proof Leadership: Burnout is cancelled - an Interactive Workshop

Future Proof Leadership: Burnout is Cancelled an Interactive Workshop. Speed matters—but without wellbeing, it leads to failure. In this practical, high-energy workshop, we’ll explore how today’s most effective leaders are sustaining momentum without burning out. Discover the 3 mindset shifts that will separate the best from the rest in 2025, explore your personal burnout style, and learn evidence-based tools like energy mapping, micro-transitions, non-sleep deep rest protocols, and mindset resets to lead with clarity and resilience. You’ll leave with practical strategies and a renewed roadmap for high performance—because the best leaders don’t just keep up. They stay sharp, stay human, and stay in the game.

Recommended Sessions

Trenchcoat not required: The critical role of cyber intelligence in business decision-making

During this session, CyberCX's Executive Director of Cyber Intelligence, Katherine Mansted will demystify cyber intelligence and its increasingly important role for organisations in managing cyber risk. Katherine will discuss how intelligence empowers informed decision making at all levels of a business. Using a number of real-world examples, Katherine will share how intelligence has the power to shift cyber defence from a reactive to a proactive activity, helping organisations find and anticipate trends.

Recommended Sessions

C-Suite Thought Leaders You Can't Miss at SXSW Sydney

Ivan Zhao, CEO and Co-Founder of Notion
Tim Cadogan, CEO of GoFundMe
Meredith Whittaker, President of Signal
Valerie Madon, CCO of McCann Worldgroup APAC
Lisa Watts, CEO of The Conversation
Tiffany Rolfe, Global CCO at R/GA
René de Monchy, Chief Executive of Tourism New Zealand
Andi Mastrosavas, CEO of Pladia
Andra Keay, Managing Director of Silicon Valley Robotics
Silvija Martincevic, CEO of Deputy
Jim Rabeau, CEO of DeteQt
Andrew Batey, Founder & Co-CEO of Beatdapp
Aruna Sathanapally, CEO of The Grattan Institute
Flávia Fayet-Moore, Founder and CEO of FOODiQ Global
Meng Ru Kuok, CEO & Co-Founder of BandLab
Sandy Carter, COO of Unstoppable Domains
Jennie Sager, CEO of Women’s National Basketball League
Todd Sears, Founder & CEO of Out Leadership

explore TICKETS

Pro Pass

7-day Conference, Expo + Game Events

$995

$695

+ Booking Fee

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Platinum Pass

For the ultimate 7-day SXSW SYDNEY EXPERIENCE

The ultimate SXSW Sydney experience. Includes everything – all Games events plus access to Tech, Music, Screen festivals, and the Conference. Perfect if you want to immerse yourself in SXSW Sydney end-to-end.

$1,495

$1,195

+ Booking Fee

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Conference Day Pass

One Day COnference Experience

$695

$495

+ Booking Fee

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