SXSW Sydney for AI: Pro Pass

7 days of Conference, Festival and Expo, your way

Want to make the most of SXSW Sydney? A Pro Pass (formerly known as a Badge) is perfect for anyone looking to dive deep into what interests them most. Secure your Pro Pass now for only $895, saving $100 on the final release price.

Pick your primary focus—Tech & Innovation, Music, Games, or Screen—and get the whole Conference plus primary access to your preferred festival’s content, from industry showcases to networking events.

Pro Pass

7-day Conference, Expo + Festivals Experience

$995

$895

+ Booking Fee

5 Days of Conference + Festival and Expo access
Choice of Tech & Innovation, Music, Games or Screen focus
Meetups, Parties, Networking, Mentoring Events

Primary access to chosen focus Festival events
Secondary access to all other Festival events.

Formerly a Tech & Innovation, Music, Games or Screen ‘Badge’.

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Unlocking the Future of AI at SXSW Sydney 2025

Artificial Intelligence is transforming industries worldwide, and SXSW Sydney 2025 is the ideal place to explore its impact. AI is revolutionising sectors like healthcare, finance, education and marketing — and it’s relevant to professionals across all industries.

At SXSW Sydney, dive into the latest AI innovations and discover how they’re driving change. From machine learning and automation to data analysis, you’ll gain insights from leading AI experts and innovators. SXSW Sydney offers hundreds of sessions, workshops and hands-on experiences, allowing you to understand how AI can boost efficiency, enhance customer experiences and create new opportunities.

This is your chance to engage with AI’s future, connect with professionals across sectors and explore cross-industry collaborations. Whether you’re looking to understand AI’s strategic role in business or explore creative possibilities, SXSW Sydney will provide the tools and inspiration to stay ahead.

The Top Three Benefits of Attending SXSW Sydney If You’re Interested in AI

Discover Cutting-Edge AI Innovations

At SXSW Sydney, you’ll gain exclusive access to the latest advancements in AI. From machine learning breakthroughs to new AI-driven business solutions, this is your chance to explore the cutting-edge tools and technologies transforming industries. Whether you're in tech or a completely different field, you'll leave with fresh insights that can be applied to your work.

Connect with AI Experts and Innovators

SXSW Sydney attracts some of the brightest minds in AI, including leading researchers, tech entrepreneurs and thought leaders. You’ll have the opportunity to network, collaborate and learn directly from the pioneers shaping the future of AI. This is your chance to make invaluable connections and exchange ideas with experts across industries.

Learn How AI is Transforming Your Industry

AI is reshaping business models and practices in virtually every sector, from healthcare to finance to marketing. At SXSW Sydney, you’ll gain industry-specific insights into how AI can optimise operations, enhance customer experiences and open new growth opportunities. You’ll leave equipped with actionable strategies to implement AI in your own work and stay ahead of the competition.

What Have Others Said About Attending SXSW Sydney?

“SXSW Sydney opened doors I didn’t even know existed. Conversations that started in those hallways led to opportunities I hadn’t anticipated including collaborations, speaking invitations and projects that pushed my work forward.” -- Patricia Haueiss, Speaker (AI & Robotics - 2024)

Recommended Sessions

AI Ethics: Australia's Opportunity on the World Stage

Australia is falling behind the rest of the world in regulating AI. With no real privacy laws, no national bill of rights and minimal protections for free will, choice and agency, we are at risk of entering a tech-dystopian world where we become the product. Join Dr Joshua Krook as he explores some difficult legal questions raised by AI, including the risks of bias and discrimination, privacy, a lack of human oversight and human rights. As a co-drafter of the Munich Convention on AI, Data and Human Rights, he will also discuss the relevance of ethical principles like transparency, accountability, and fairness, as well as the role of legal frameworks like the European AI Act, the world's first AI regulation.

Recommended Sessions

The Genius Gridlock of AI

Designed to inspire participants into action, the session is action packed, fast and gives specific action items and next steps that guarantee a shift in mindset as an output.This session on Genius Gridlock addresses why professionals may see a lot of AI and tech news, they need to start upskilling themselves, but they are stuck in Genius Gridlock – a condition where they are overwhelmed & unable to move forward. The session demystifies tech, sharing fundamentals and frameworks to better understand, and providing concrete actions for professionals to get started.

Recommended Sessions

Skynet in the Boardroom: Is AI Hijacking Your Business Strategy?

What if your company’s next big decision won’t be made by your board—but by an algorithm? nnThis panel pulls back the curtain on how AI is quietly making high-stakes decisions in ways executives don’t fully understand. We will show you what AI-powered strategy looks like in action with a live strategy digital twin showcase—something you won’t see anywhere else at SXSW Sydney! Moderated by Prof. Marek Kowalkiewicz (QUT Business School), this panel features top strategists who have all published in Harvard Business Review and worked directly with AI-driven decision-making: Dr. Graham Kenny (Strategic Factors, HBR Advisory Council), Prof. Ganna Pogrebna (AI & Cyber Futures Institute), and Dr. Roger Moser (SatSure, Macquarie University). Expect provocative questions and mind-blowing use cases. Will AI eliminate boards? Can algorithms really be trusted with billion-dollar decisions? What happens when AI strategy clashes with human intuition? Come see AI strategy in action!

Recommended Sessions

Two Letters - Infinite Meanings

AI is no longer just about automation—it’s reshaping intimacy, labour, and the environment in ways we’re only beginning to understand. Behavioural scientists warn of “Addictive Intelligence”, as people increasingly form emotional bonds with AI. Gig workers—paid cents per task—are stuck in machine-like lives, quietly fueling AI’s rise. Meanwhile, AI models drain vast energy resources, making their environmental footprint harder to ignore. As our machines strive to become more human, are we becoming more computational? This session explores the cultural and ethical consequences of AI—beyond the hype and the doom.

Recommended Sessions

Next-Gen AI Music Creation Workshop

This workshop builds on recent collaborations and insights from Koup Music and Brand Music. Bringing together perspectives from a music tech start-up and a studio specialising in sonic branding, this session explores how artists can now harness AI by fine-tuning their own music model.

Recommended Sessions

How Is AI Transforming Key Industries at SXSW Sydney

Pharma & MedTech

AI is revolutionising healthcare and medical technology, from predictive diagnostics to personalised medicine. With AI-driven data analysis, companies can streamline drug discovery, accelerate clinical trials and improve patient outcomes. At SXSW Sydney, you'll discover how AI is reshaping treatment plans, optimising supply chains and advancing medical research for better healthcare solutions.

Finance

In the finance sector, AI is enhancing risk management, fraud detection and algorithmic trading. Machine learning models are predicting market trends, while automation is streamlining processes for faster, more accurate decisions. At SXSW Sydney, explore how AI is transforming banking, investments and compliance — helping financial institutions improve efficiency, security and customer experiences.

Human Resources (HR)

AI is transforming HR by automating recruitment, improving employee engagement and optimising talent management. AI-powered tools can screen resumes, assess candidate fit and even predict employee performance. At SXSW Sydney, learn how AI can help HR professionals make data-driven decisions, enhance employee retention and build more diverse, inclusive workplaces.

Legal

The legal industry is leveraging AI for contract analysis, legal research, and case prediction. By automating routine tasks, AI allows legal professionals to focus on strategic decision-making and high-value work. At SXSW Sydney, gain insights into AI’s potential to streamline legal operations, improve compliance and increase access to justice for individuals and businesses.

Travel & Tourism

AI is reshaping the travel and tourism industry by enhancing customer experiences, streamlining booking processes and offering personalised recommendations. From chatbots to predictive analytics, AI helps businesses understand traveller behaviour and optimise their services. At SXSW Sydney, explore how AI is transforming everything from personalised itineraries to smarter travel operations.

Marketing & Advertising

In marketing and advertising, AI is enhancing customer insights, content creation and campaign optimisation. From predictive analytics to personalised content recommendations, AI enables brands to connect with consumers in more meaningful ways. At SXSW Sydney, explore how AI is driving data-driven marketing strategies, improving ROI and enabling more targeted, impactful campaigns.

Education

AI is helping educators personalise learning, automate administrative tasks and enhance student engagement. AI tools assist in curriculum design, grading and providing real-time feedback to students. At SXSW Sydney, educators will discover how AI can support diverse learning styles, improve educational outcomes and prepare students for a future shaped by technology.

Planning & Engineering

AI is transforming urban planning, civil engineering and construction through smarter infrastructure design, predictive maintenance, and process optimisation. AI tools analyse data to improve traffic flow, energy use and safety. At SXSW Sydney, engineers and planners will learn how AI is enhancing sustainability, efficiency and innovation in their projects.

Corporate Social Responsibility (CSR)

AI is enabling companies to drive social impact by identifying opportunities for sustainability, improving supply chain transparency and advancing ethical business practices. At SXSW Sydney, CSR professionals will learn how AI can be harnessed to make data-driven decisions that benefit both businesses and the communities they serve.

Government

AI is empowering governments to make smarter policy decisions, improve public services and drive efficiency. From traffic management to public health initiatives, AI is helping governments tackle complex challenges. At SXSW Sydney, learn how AI can be leveraged for policy-making, public safety and creating smarter, more responsive governance systems.

Startups

For startups, AI is a game-changer, offering tools to scale, automate and optimise operations. Whether it’s streamlining customer service with AI-powered chatbots, using data analytics for smarter decisions or building innovative products, AI is essential for growth. At SXSW Sydney, discover how AI can accelerate your startup’s growth and help you stay competitive in a rapidly evolving market.

SXSW Sydney for AI: Pro Pass

Pro Pass

Unlocking the Future of AI at SXSW Sydney 2025

The Top Three Benefits of Attending SXSW Sydney If You’re Interested in AI

Discover Cutting-Edge AI Innovations

Connect with AI Experts and Innovators

Learn How AI is Transforming Your Industry

What Have Others Said About Attending SXSW Sydney?

Recommended Sessions

AI Ethics: Australia's Opportunity on the World Stage

The Genius Gridlock of AI

Skynet in the Boardroom: Is AI Hijacking Your Business Strategy?

Two Letters - Infinite Meanings

Next-Gen AI Music Creation Workshop

How Is AI Transforming Key Industries at SXSW Sydney

Pharma & MedTech

Finance

Human Resources (HR)

Legal

Travel & Tourism

Marketing & Advertising

Education

Planning & Engineering

Corporate Social Responsibility (CSR)

Government

Startups

AI Thought Leaders You Can't Miss at SXSW Sydney

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